Apple iAd Concepts
During 2011-2013, I was an Interactive Designer in Apple's London office, focusing on mobile UX and visual design.
As part of the iAd Creative & Strategy team, I worked together with a senior team of advertising creatives, UX designers and creative technologists, to design concepts for mobile campaigns, aiming to inspire brands to advertise on Apple's platform. This included the wireframing and design of interactive experiences and games that had to grab the viewer's attention in surprising ways and engage them within seconds. We also advised creative agencies and brands on best practices when it comes to designing for mobile.
Later, in iAd Creative Development, I was part of a team of designers and technologists, most of which based in California, designing and building interactive mobile experiences and games for some of the world's biggest brands. A collection of UX & design work is available upon request.
- Project Roles
- Designer, UX/IA Designer
- Project Industries