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Kentucky Derby Event Branding

For 4 consecutive years at SME, I was fortunate to conceptualize and develop the brand identity for the world's most famous horse race. I worked closely with the Churchill Downs team in crafting a brief that was full of visual inspiration. Words like 'spectacle' and 'mystique' immediately set a strong visual tone for the brand, with each individual mark telling a unique, but unified Kentucky Derby story.

Project Roles
Art Director, Designer
Company
SME Branding
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Direction, Design, Entertainment, Sports, Vector
Media
Brand Guidelines, Logos, Events, Icons
Project Industries
Entertainment, Sports
Kentucky Derby Event Branding
Kentucky Derby Event Branding
Kentucky Derby Event Branding
Kentucky Derby Event Branding
Kentucky Derby Event Branding
Kentucky Derby Event Branding
Kentucky Derby Event Branding
Kentucky Derby Event Branding