We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Nike #GetOutHere

To inspire athletes to train through the winter months, we created The Nike #GetOutHere Challenge, a social competition that rewarded training outdoors with an ice statue carved in their likeness and a trip to the ultimate outdoor training experience. To participate, athletes had to post a photo of them working out outside with the hashtag #GetOutHere. Rob Gronkowski helped us activate the challenge by starring in a teaser video and calling out his millions of fans using the hashtag.

Project Roles
Copywriter
Company
AKQA
Skills
Copywriting, Social
Media
Social Media Content
Project Industries
Sports
Nike #GetOutHere
Nike #GetOutHere
Collaborators