Nike #GetOutHere

To inspire athletes to train through the winter months, we created The Nike #GetOutHere Challenge, a social competition that rewarded training outdoors with an ice statue carved in their likeness and a trip to the ultimate outdoor training experience.

To participate, athletes had to post a photo of them working out outside with the hashtag #GetOutHere. Rob Gronkowski helped us activate the challenge by starring in a teaser video and calling out his millions of fans using the hashtag.