Lutron Vive New Product Launch Film

To create the Vive launch video, Lutron approached Phact45, who in turn invited me to act as creative director. The Phact45 team brought a desire to throughly understand the product and its message, as well as a super-clean, clear aesthetic. We also sought to completely integrate the technical and subjective aspects of the story into a coherent whole, and to tell the story within the idea of a "a day at the office" from sunrise to sunset.