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Lutron Vive New Product Launch Film

To create the Vive launch video, Lutron approached Phact45, who in turn invited me to act as creative director. The Phact45 team brought a desire to throughly understand the product and its message, as well as a super-clean, clear aesthetic. We also sought to completely integrate the technical and subjective aspects of the story into a coherent whole, and to tell the story within the idea of a "a day at the office" from sunrise to sunset.

Project Roles
Creative Director, Editor (Brand/Content)
Company
Lutron
Skills
Creative Direction, Editing
Media
2D Animations, Commercials - Video
Project Industries
Technology
Lutron Vive New Product Launch Film
Lutron Vive New Product Launch Film
Lutron Vive New Product Launch Film
Lutron Vive New Product Launch Film
Lutron Vive New Product Launch Film
Collaborators