Burly Wood — 2.5 day label design
I was asked to create a limited-edition craft beer label within a 2.5 day window of time. The new creation was to work as part of a visual family with previously released beers, but also strive to be 'less pedestrial'. It did need to retain small key elements and its subtle relationship to the techie world. I selected the name, Burly Wood, from the prescribed CSS list of colour names, and had full free creative reign. Whilst initially playing around with an idea of exploring Burly as the adjective of masculine brawn or the shortening of 'burlesque', I ultimately chose a less provocative path due to the specified audience.
- Project Roles
- Art Director, Designer, Typographer
- Adobe Illustrator, Copywriting, Design, Print, Sketch, Traditional / Hand-drawn
- Project Industries
- Beer, Beverage, Packaged Goods