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Mentos - Dragee

Integrated Campaign for Mentos. We created a character—named after a Mentos mint piece—who would embody the positive spirit of Mentos, no matter what. // Cannes Shortlist, "Blade," Film Category // Cannes Shortlist, "Cobra," Film Category // One Show Finalist, "Negative Tweet Eliminator," Innovation in Branded Content // One Show Finalist, "Cobra," Online Films & Video

Project Roles
Art Director
The Martin Agency
Art Direction, Conceptual, Film, Interactive
Interactive Videos, Advertising
Project Industries
Packaged Goods, Advertising
Mentos - Dragee
Mentos - Dragee
Mentos - Dragee