Podio is a workflow software where you can organize and connect everything you work with. Manage your projects, customers, you name it. Work is structured - so everyone knows what they're supposed to do, while always keeping sight of the bigger picture.
Conversion rate on the content site was performing well, yet activation and retention needed improvement as the churn rate of signups was suboptimal — users were signing up to explore the product without a clear understanding of whether Podio was the right solution for their needs.
Furthermore, our existing users had a hard time to navigate the content site for critical information such as partner, sponsorship, help and feature-related content which put a strain on our support team.
Podio is a powerful and complex tool and with that in mind we created a platform not only for new users to understand the potential of what Podio can bring to their business but also to allow our own user base to be able to reach rich content to further improve their experience with the product.
Based on an extended user research, interviews with our amazing Podio support & account management team and partners we expanded drastically our content, but always with an eye for how this changes were perceived by the users.
A/B/C/D/E tests were made constantly, usage of the pages and heat maps were set and analysed. Together with our SEO specialist, I worked closely with different teams from Podio during every step of the process, tying together copy, product input and marketing goals. We never stopped and we continue on improving the page to a broader audience proving an interactive, intuitive and highly visual user experience.
Was important to also keep our brand and position in mind while we are a data driven company so the personality of the product and the team could be reflected.
The result is a living website that is constantly evolving to cater the needs of our business and our users. We kept the conversion rate and improved by triple the activation of our users in six months.
- Project Roles
- Designer, Illustrator, Motion Designer, UX/IA Designer
- Podio by Citrix
- Adobe Illustrator, After Effects, Design, Interaction, Motion, Sketch
- 2D Animations, Advertising, Icons, Illustrations, UI Design, UX Designs, Visual Designs
- Project Industries
- Startups, Technology