AXE Secret Turn Ons
English translation: I really love it when he brushes his teeth. The aggressive motion and the white foam…I can’t...yeah, it’s weird. But clean teeth, yep, that’s it for me.
I was both a copywriter and translator for this fun campaign for AXE (deodorant). The series was released in Denmark, Norway, Sweden and Finland.
- Project Roles
- Copywriting, Creative Direction
- Social Media Content, Social Media Copy