Circle Invest 'Give Crypto a Chance' campaign
Circle wants crypto investing to go mainstream. Spoiler: People are still scared of it. So, for a campaign targeting 40-60-year-olds, we showed how crypto is just like email, GPS, tweeting or anything else that once seemed strange but is now un-live-without-able.
P.S. Also check out the product page on circle.com which not only makes crypto accessible but even desirable.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting, Brand Strategy
- Advertising, Web Apps, Websites
- Project Industries
- Startups, Technology