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A step toward a happier package

Coca-cola innovated a way to replace the petroleum in their recyclable PET bottles with the waste from the sugar refinement process to reduce the carbon footprint across their portfolio of products. My team developed the name, logo, and messaging around the initiative and it's integration across the brand and its licensing partners such as Heinz.

Project Roles
Creative Director, Designer, Writer
Company
Brand Union
Skills
2D, 3D Generalist, Adobe Illustrator, Art Direction, Commercial, Content, Copywriting, Creative Direction, Design, Lifestyle, Management of Teams 1-10, Strategy, Visual Development
Media
Advertising, Brand Guidelines, Infographics, Key Art, Logos, Packaging, Visual Designs
Project Industries
Advertising, Beverage, International, Lifestyle, Retail
A step toward a happier package
A step toward a happier package
A step toward a happier package
Collaborators