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A full spectrum of relief (by design)

I lead the creative development and brand stewardship for the Rx to OTC (re)launch of the Flonase brand with GSK. The three plus year project allowed me to understand how people shop, global perceptions of brands out of the west, and drove the vision with our advertising, social, digital, and retail agency partners. The launch was one of the successful in GSKs recent history.

Project Roles
Creative Director, Designer, UX/IA Designer
Brand Union
2D, 3D, Adobe Illustrator, Adobe InDesign, Art Direction, CGI, Children, Commercial, Creative Direction, Design, Environmental, Interactive, Lifestyle, Management of Teams 1-10, Mobile, Print, Retail, Social, Strategy, TV, Visual Development, Wrangling - Creatives
Advertising, Brand Guidelines, Icons, Infographics, Key Art, Logos, Packaging, Retail Designs, UI Design, UX Designs, Visual Designs, Websites
Project Industries
Advertising, Health/Pharma, International, Lifestyle, Packaged Goods, Retail
A full spectrum of relief (by design)
A full spectrum of relief (by design)
A full spectrum of relief (by design)