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Irrelationship

When The Irrelationship Group approached me, they came with nothing other than their name. Our challenge was to craft a brand identity that speaks to the frictions present in contemporary relationships and the potential for rewarding transformation. To achieve this, we created a visual style that embraces imperfection and humanity: hand drawn infographics and quotes, photography that feels realistic and candid, typography that reflects both warmth and immediacy, and an easter egg version of the logo that conveys positive change, rolled out over deliverables spanning web, print, and motion

Project Roles
Creative Director
Company
Irrelationship
Skills
Creative Direction
Media
Brand Guidelines, Illustrations, Logos, Motion Graphics, Typography, UX Designs, Visual Designs, Websites
Project Industries
Health/Pharma, Lifestyle
Irrelationship
Irrelationship
Irrelationship
Irrelationship
Irrelationship