Dharma Co. Branding and Design

When start up eyewear company, Dharma Co., approached us, they were seeking brand clarity, looking to capture underpinning ideas ranging from globe trotting, diversity, labor ethics, sustainability, positive social impact, and high fashion. We Are How developed a brand concept that was unique to them among competitors and could act as an umbrella for everything else they had kicked around: using eyewear to bridge gaps between people, and between people and the environment. From this core idea came their iconic logo: a charming, enlightened and bespectacled monkey — a wonderful way to reflect on our humanity and the environment. Building from this theme, We Are How developed a visual style to support the identity across their packaging, website, print materials, and supporting illustrations.