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Bishop's School 'A Different Kind of Cool` anthem

Video is a great challenge to tell a story in seconds. The Bishop's School in La Jolla, California is one of the country's top prep schools. But they didn't want their reputation for rigorous academics to scare off potential students. After hearing what students and staff had to say about their school, I realized these 6-12th graders didn't see learning and fun as separate entities. I wrote the script and my partner and I cast real students and filmed them on their campus. (Not to toot my own horn but I found the music too — beep, beep! That's my horn. The music is better than that.)

Project Roles
Copywriter
Company
The Bishop's School
Skills
Conceptual, Copywriting, Creative Direction, Strategy, Scripting
Media
Commercials - Video
Project Industries
Education
Bishop's School 'A Different Kind of Cool` anthem