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Colby-Sawyer 'Think Outside the Class' campaign

Colby-Sawyer needed to stand out from other small, liberal arts colleges to discerning teens. Our research showed that learning here happens in some pretty surprising places. To bring those places to life, we highlighted real students in their own environment (shot the way they'd take pictures themselves instead of the typical co-eds amidst fall foliage stock), and had them share their experiences at our thinkoutsidetheclass.com microsite in their own words. Prospective students could definitely relate.

Project Roles
Copywriter, Content Producer, Content Strategist
Company
Colby-Sawyer College
Skills
Conceptual, Copywriting, Brand Strategy
Media
Advertising, Commercials - Radio, Microsites, Social Media Content
Project Industries
Education
Colby-Sawyer 'Think Outside the Class' campaign
Colby-Sawyer 'Think Outside the Class' campaign
Colby-Sawyer 'Think Outside the Class' campaign
Colby-Sawyer 'Think Outside the Class' campaign
Colby-Sawyer 'Think Outside the Class' campaign
Colby-Sawyer 'Think Outside the Class' campaign
Colby-Sawyer 'Think Outside the Class' campaign
Colby-Sawyer 'Think Outside the Class' campaign
Colby-Sawyer 'Think Outside the Class' campaign