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Bosch Smart.Design

Let's just be quite honest. It's rarely with warm feelings that you look at your gas boiler or heat pump. But who says that a heating solution should be boring to look at? Or devoid of design and sense of detail? Not Bosch. With the launch of the new product range Smart. Design. Bosch invites homeowners to invite their gas stove or heat pump into the heat where it belongs. Refined Of course. We, at Primetime, developed the product series name, added communication strategy and produced movies, ads, website, content for social media, printed materials for installation professionals and was did the PR strategy. My role was creative director on the client. ----- The film is produced and directed by A+B / Octopuss

Project Roles
Creative Director
Copywriting, Creative Direction, Digital, Strategy
Advertising, Brand Films
Project Industries