Et Eais was looking to create an e-commerce brand, focusing on a direct to consumer model offering exclusive inventory. They envisioned a website that would not only establish themselves as an online retailer, but as a lifestyle brand curating stories and setting trends. Working to create a balance between sales and content, images were equipped with a modal highlighting shop-able products while linking users straight to product pages for a streamlined shopping flow. This tailored a unique shopping experience and was used to promote sales.