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Reading Cooperative Bank rebrand spankin' new

Reading Cooperative Bank was tired of being in the middle of the road. So we revamped their brand identity and introduced it in a very unbank-like campaign that personified the dots from the new logo in a quirky comic-strip style. Now RCB's cruising in the left lane. And we picked up a 2016 New England Financial Marketing Association (NEFMA) 1st place award for Overall Brand Campaign.

Project Roles
Copywriter, Creative Director
Company
Holland-Mark
Skills
Conceptual, Copywriting, Brand Strategy
Media
Brand Guidelines, Branded Content, Manifestos, Websites
Project Industries
Finance
Reading Cooperative Bank rebrand spankin' new
Reading Cooperative Bank rebrand spankin' new
Reading Cooperative Bank rebrand spankin' new
Reading Cooperative Bank rebrand spankin' new
Reading Cooperative Bank rebrand spankin' new
Reading Cooperative Bank rebrand spankin' new
Reading Cooperative Bank rebrand spankin' new
Reading Cooperative Bank rebrand spankin' new