Reading Cooperative Bank rebrand spankin' new
Reading Cooperative Bank was tired of being in the middle of the road. So we revamped their brand identity and introduced it in a very unbank-like campaign that personified the dots from the new logo in a quirky comic-strip style. Now RCB's cruising in the left lane. And we picked up a 2016 New England Financial Marketing Association (NEFMA) 1st place award for Overall Brand Campaign.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting, Brand Strategy
- Brand Guidelines, Branded Content, Manifestos, Websites
- Project Industries