Bring Only What You Need – Haig Club Global Launch

In October 2014, Diageo launched Haig Club, a single grain scotch whisky developed in partnership with David Beckham and Simon Fuller. As creative director, I wrote and concept developed the winning pitch for Milk Agency’s bid to develop the Haig Club launch event campaign, creating the story and themes, which became the central thread for the Haig Club global launch. My contributions included: creating and developing the global launch event’s themes; creative directing and writing the treatment that conceptualized the launch execution; and drafting the copy and art direction which put both words and images to David Beckham's welcome speech. From there, the project migrated to other agencies and production companies responsible for executing the events, films, social media experiences, photographs, and other editorial content.