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Jägermeister: 56 Parts. Best As One.

Most people don’t realize that this weird drink that makes nights crazy is also crazily crafted from 56 ingredients around the world, aged in oak barrels. So after pitching and winning Jäger with a humorous campaign that leaned into its wild reputation, we shifted to tell this craft story with wooden displays fitted together from 56 parts. And it still hints at the odd Jäger times in the headlines.

Project Roles
Copywriter
Company
Deutsch
Skills
Conceptual, Copywriting, Outdoor, Print, Social
Media
Advertising, Classy Nudes, GIFs, Illustrations, Murals, Social Media Content, Street Art, Websites
Project Industries
Beverage, Wine/Spirits
Jägermeister: 56 Parts. Best As One.