Jägermeister: 56 Parts. Best As One.

Most people don’t realize that this weird drink that makes nights crazy is also crazily crafted from 56 ingredients around the world, aged in oak barrels. So after pitching and winning Jäger with a humorous campaign that leaned into its wild reputation, we shifted to tell this craft story with wooden displays fitted together from 56 parts.

And it still hints at the odd Jäger times in the headlines.