GLENMORANGIE: NOT YOUR TYPICAL SINGLE MALT
We found a unique way of talking about the craft of whisky making to make Glenmorangie stand out in the category and connect with adventurous new drinkers.
We introduced the campaign with a content series that pushed people to look at Glenmorangie from another perspective. We used bold visual plays on attributes such as lightness, balance and complexity to capture attention at the speed of the feed.
- Project Roles
- Art Director
- Art Direction, Social
- Social Media Content
- Project Industries
- Advertising, Wine/Spirits