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GLENMORANGIE: NOT YOUR TYPICAL SINGLE MALT

We found a unique way of talking about the craft of whisky making to make Glenmorangie stand out in the category and connect with adventurous new drinkers. We introduced the campaign with a content series that pushed people to look at Glenmorangie from another perspective. We used bold visual plays on attributes such as lightness, balance and complexity to capture attention at the speed of the feed. 

Project Roles
Art Director
Company
Ogilvy
Skills
Art Direction, Social
Media
Social Media Content
Project Industries
Advertising, Wine/Spirits
GLENMORANGIE: NOT YOUR TYPICAL SINGLE MALT
GLENMORANGIE: NOT YOUR TYPICAL SINGLE MALT
GLENMORANGIE: NOT YOUR TYPICAL SINGLE MALT
GLENMORANGIE: NOT YOUR TYPICAL SINGLE MALT
GLENMORANGIE: NOT YOUR TYPICAL SINGLE MALT
GLENMORANGIE: NOT YOUR TYPICAL SINGLE MALT
GLENMORANGIE: NOT YOUR TYPICAL SINGLE MALT
GLENMORANGIE: NOT YOUR TYPICAL SINGLE MALT
GLENMORANGIE: NOT YOUR TYPICAL SINGLE MALT
GLENMORANGIE: NOT YOUR TYPICAL SINGLE MALT
GLENMORANGIE: NOT YOUR TYPICAL SINGLE MALT