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O2 Priority Michael Bublé

THE CHALLENGE Promote Michael Bublé's tour at the O2 Arena in London and announce that O2 customers had the chance to buy tickets before anyone else. THE APPROACH A beautiful spot directed by AG Rojas that expanded Michael Bublé’s appeal amongst a cynical British audience who thought he only made Christmas albums. THE IMPACT Sold 60k tickets for the first 6 nights, and due to the high demand, 4 more nights were added.

Project Roles
Copywriter, Writer
Conceptual, Copywriting
Brand Films, Social Media Content
Project Industries