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Volvo Song of the Open Road

The brief was to launch the S90 as a luxury car that resonates with the creative class. Not the BMW driving stock broker. We created a spot about a man staring into the void of writer's block. With the help of Josh Brolin and Walt Whitman, we put the Volvo S90 on the radars of accomplished creatives and intellectuals.

Project Roles
Art Director
Company
Grey
Skills
Art Direction, Conceptual, TV
Media
Advertising, Commercials - Video
Project Industries
Advertising, Automotive
Volvo Song of the Open Road
Volvo Song of the Open Road
Volvo Song of the Open Road
Volvo Song of the Open Road