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Volvo Highway Robbery

To launch the XC90 T8, a car that runs on both gas and electricity, we decided to steal from the past to power the future. Many said "No" and "impossible" but 1stAveMachine was down to help us bring this idea to life. One of my biggest take aways... The name makes a difference.

Project Roles
Art Director
Company
Grey
Skills
Art Direction, Conceptual
Media
Advertising, Interactive Installations
Project Industries
Advertising, Automotive
Volvo Highway Robbery
Volvo Highway Robbery
Volvo Highway Robbery
Volvo Highway Robbery