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Puma Forever Faster Campaign

I joined the J. Walter Thompson Design team after the initial campaign launch. My role included: art direction, brand strategy, and the typographic system design. The strategy was to help Puma restate their brand focus as a rebellious and non-conforming player in the sports sector. We created a system which would flex for OOH executions, web creative and social media.

Project Roles
Art Director, Designer
Company
JWT
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Media
Advertising, Posters
Project Industries
Advertising
Puma Forever Faster Campaign