Haight Ashbury's "Born Losers" lookbook.
Lookbook for Haight Ashbury, featuring models Kelley Ash, Mike McCaleb and Dr. Juice, as well as Cee Lo Green's Lincoln Continental.
Imagery was used for printed lookbooks and catalogs, as well as for web and social usage.
Shot in one afternoon in the Silverlake neighborhood of Los Angeles.
An alternate edit of the content created was also used as a fashion editorial in UGLY Magazine.
- Project Roles
- Art Director, Content Producer, Creative Director, Director, Editor (Brand/Content), Photographer, Producer, Retoucher
- Haight Ashbury
- Adobe Photoshop, Art Direction, Black & White, Cat Herding, Celebrity, Commercial, Content, Content Management, Creative Direction, Digital, Digital Capture, Editorial, Fashion, Gonzo, Lifestyle, Lighting, Location, Management of Teams 1-10, Modeling, Photojournalism, Retouching, Social, Wrangling - Celebrities, Wrangling - Creatives
- Advertising, Apparel, Bad Decisions When I'm Drunk, Books, Brand Films, Branded Content, Fashion Designs, Magazines, Photographs, Photography, Photojournalism, Pitch Decks, Portraits, Social Media Content, Storyboards, Treatments
- Project Industries
- Advertising, Beauty, Fashion, Lifestyle, Luxury, Media, Retail