The Atlantic Coast Conference is comprised of 15 of the top academic and athletic institutions in the United States. With the addition of potent programs like Syracuse, Pitt, Notre Dame, and Louisville; the ACC was in need of a brand refresh as it moved toward this bright and unprecedented future. The end product introduced a bold underline, elevating the ACC above the other 'Power 5' conferences and positioned them as the premiere collegiate conference of athletic and academic excellence.
- Project Roles
- Art Director, Designer
- SME Branding
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Direction, Design, Sports, Visual Development
- Brand Guidelines, Branded Content, Logos, Infographics, Key Art, Presentations
- Project Industries
- Education, Sports