Consumers don't actually hate advertising, they just hate it getting in the way.
That's why the "skip" button is the most popular thing on the internet besides cats.
Digitally, brands keep yelling louder, pushing more pre-roll, and working to find ways around ad-blocking technology. Maybe the banner ad or the :30 seconds of "wait for it" aren't interesting.
Why not skip that? I do it 100 times a day. How about making content consumers want? That they seek out and laugh/cry at? Something helpful, maybe? Otherwise, the skipping will continue.
- Project Roles
- Copywriter, Creative Director
- Adobe Photoshop, After Effects, Cat Herding, Comedy, Conceptual, Copywriting