Brand identity, product marketing, and product design for an online marketplace.
I helped build Inkd, a marketplace for “better print templates” aimed at small businesses, from the ground up with its founders. I art directed the photography of products, designing the visual identity, website, and all consumer–facing touchpoints as well as backend systems. I also helped with copywriting, information architecture, and marketing efforts.
I insisted on printing and photographing each template. We selected, composed, and photographed groups of templates in a photo booth that I built from scratch in the Inkd office. The end results were much better than Inkd’s competitors, who utilized only digital previews.
- Project Roles
- Creative Director, Designer
- Copywriting, Design
- Visual Designs
- Project Industries