Handshake is disrupting the sales ordering process by moving an analog, paper–based workflow onto the iPad. I was responsible for overhauling the Handshake brand identity and leading all design efforts for the company. My work covered everything from a brand new logo, to the marketing site, emails, ads, white papers, social profiles, business cards, office signage, and more.
I worked with the founders and marketing team to iterate on a series of homepage designs, which were A/B tested extensively and resulted in increased conversions.
Pricing pages were overhauled and split–tested as well, converting more prospects into customers.
I developed a library of custom illustrations for blog posts. This gave Handshake unique imagery to share on social media, and helped complement the overall brand.
The new branding extended to sell sheets, sales materials, and marketing collateral.
- Project Roles
- Designer, Illustrator, UI Designer
- Design, Adobe Illustrator, Adobe Photoshop
- Visual Designs
- Project Industries
- B2B, Technology