Target Holiday Story Book
Create a modern, engaging brand experience that enhances the holidays, in a way that only Target could.
Give families a gift they could enjoy together, anytime and anywhere: an interactive storybook, that took readers on an epic holiday adventure, as three kids and a dog set out on a journey to save Christmas.
119,000 families enjoyed 19,000 hours of story time together, spending an average of nearly 8 minutes interacting with our story.
- Project Roles
- Copywriter, Writer
- Conceptual, Content, Copywriting
- Branded Content, Social Media Content
- Project Industries
- Advertising, Retail