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Target Holiday Story Book

THE CHALLENGE Create a modern, engaging brand experience that enhances the holidays, in a way that only Target could. THE APPROACH Give families a gift they could enjoy together, anytime and anywhere: an interactive storybook, that took readers on an epic holiday adventure, as three kids and a dog set out on a journey to save Christmas. THE IMPACT 119,000 families enjoyed 19,000 hours of story time together, spending an average of nearly 8 minutes interacting with our story.

Project Roles
Copywriter, Writer
Company
72andSunny
Skills
Conceptual, Content, Copywriting
Media
Branded Content, Social Media Content
Project Industries
Advertising, Retail