Boxxspring is a video platform that makes it easy to build and monetize video channels for desktop and mobile. My job was to create a brand identity that represents the flexible nature of the software. The end result is a dynamic identity that works well across a broad swath of imagery and colors.
Before diving into visual design for the marketing website, I developed wireframes to get key stakeholders on the same page, and explore different ideas for copy and page structure.
The hero imagery of the site invokes a feeling of wonder and awe – communicating to potential customers that Boxxspring is new, exciting, and works everywhere.
Simple, bold illustrations and concise copy convey Boxxspring’s most important features quickly and effectively.
- Project Roles
- Copywriting, Design, Project Management
- Visual Designs
- Project Industries
- Media, Technology