We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
American Airlines

In 2012, American Airlines reintroduced themselves to the world with a complete re-branding effort including a new logo and identity philosophy. Working with FutureBrand, the challenge was to take the new visual language and figure out how it would apply to every touchpoint within the American Airlines consumer journey and experience. Not only were we able to determine how the new identity would influence all of the advertising, but we also worked on some more specialized print assignments, including the AAdvantage Concierge Key welcome kit, a loyalty program reserved for American Airlines’ most elite customers.

Project Roles
Creative Director
Company
McCann
Skills
Creative Direction
Media
Advertising
Project Industries
Travel/Tourism
American Airlines
American Airlines
American Airlines
American Airlines
American Airlines