In 2012, American Airlines reintroduced themselves to the world with a complete re-branding effort including a new logo and identity philosophy. Working with FutureBrand, the challenge was to take the new visual language and figure out how it would apply to every touchpoint within the American Airlines consumer journey and experience.
Not only were we able to determine how the new identity would influence all of the advertising, but we also worked on some more specialized print assignments, including the AAdvantage Concierge Key welcome kit, a loyalty program reserved for American Airlines’ most elite customers.
- Project Roles
- Creative Director
- Creative Direction
- Project Industries