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2017 NHL All-Star Branding

The objective of the 2017 All-Star branding which was set in LA, was to create a celebratory marquee event highlighting the host city while being inclusive of all the weekend festivities. The year marked the LA Kings 50th anniversary which also coincided with the NHL's year-round Centennial celebration. An 'Award Show' inspired visual theme was developed to put the NHL and its' stars in the spotlight. Visual inspiration was taken from high-end events like the Oscars and Grammys with additional touches of Art Deco LA coming through in the patterns, textures, and typography. The result was a rich look tools kit, able to support a full weekend of events, parties, hospitality, and of course, the excitement of NHL hockey.

Project Roles
Designer
Company
National Hockey League
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Direction, Sports, Strategy, Type Design, Vector
Media
Brand Guidelines, Events, Icons, Key Art, Logos, Treatments, Typography, Visual Designs
Project Industries
Entertainment, Sports
2017 NHL All-Star Branding
2017 NHL All-Star Branding
2017 NHL All-Star Branding
2017 NHL All-Star Branding
2017 NHL All-Star Branding
2017 NHL All-Star Branding
2017 NHL All-Star Branding
2017 NHL All-Star Branding