2017 NHL All-Star Branding
The objective of the 2017 All-Star branding which was set in LA, was to create a celebratory marquee event highlighting the host city while being inclusive of all the weekend festivities. The year marked the LA Kings 50th anniversary which also coincided with the NHL's year-round Centennial celebration. An 'Award Show' inspired visual theme was developed to put the NHL and its' stars in the spotlight. Visual inspiration was taken from high-end events like the Oscars and Grammys with additional touches of Art Deco LA coming through in the patterns, textures, and typography. The result was a rich look tools kit, able to support a full weekend of events, parties, hospitality, and of course, the excitement of NHL hockey.
- Project Roles
- National Hockey League
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Direction, Sports, Strategy, Type Design, Vector
- Brand Guidelines, Events, Icons, Key Art, Logos, Treatments, Typography, Visual Designs
- Project Industries
- Entertainment, Sports