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Kahlúa

With this freelance job we helped Lucky Generals win their very first account. Our brief was to make the brand cool again. And our idea was to revisit the brand's cinematic heritage and ask what a top moviemaker would do with Kahlúa and its cocktails. The result is Kahlúa Productions, millions of YouTube views, a 5% sales uplift after a decade of decline and all the awards you can imagine.

Project Roles
Art Director
Company
Lucky Generals
Skills
Art Direction, Conceptual
Media
Short Films
Project Industries
Beverage
Kahlúa