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Sanctuary Computer Branding

Creative direction and design for the Sanctuary Computer rebrand. Sanctuary Computer (+) is a young, progressive digital product agency based in Chinatown, New York. They all come from either art, design and music backgrounds and bring their own initiatives into the company. They use client work to fund time allocations to bring their internal projects (ECHO WINGS) to life. They are in many ways a reaction to a larger agency model and choose to remain small, focusing on quality and details rather than volume. They needed to wrap their ideas up in a more thoroughly branded environment. One that could embody the attitude of their work and philosophy as well as allow them to grow, incorporating different practices into their business. The Sanctuary Computer brand has a thick skin and a soft centre. On first encounter it pays homage to the plutocratic ideals that it opposes, then as you investigate further the language starts to change. Micro-interactions, esoteric imagery and inside jokes start to reveal the brands core, more human values.

Project Roles
Animator, Art Director, Content Producer, Creative Director
Company
Sanctuary Computer
Skills
2D, 3D, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, After Effects, Design
Media
2D Animations, 3D Animations, Brand Guidelines, Branded Content, UI Design, UX Designs, Websites
Project Industries
Startups, Technology
Sanctuary Computer Branding
Sanctuary Computer Branding
Sanctuary Computer Branding
Sanctuary Computer Branding
Sanctuary Computer Branding
Sanctuary Computer Branding
Sanctuary Computer Branding
Sanctuary Computer Branding
Sanctuary Computer Branding
Sanctuary Computer Branding
Sanctuary Computer Branding
Sanctuary Computer Branding