Northern Arizona University was looking to refresh its athletics brand in order to propel the program into a bold, new era. The 'Lumberjacks' are found in the picturesque mountains of Flagstaff, AZ which is a stark contrast to the desert, red rocks, and cactus that are synonymous with much of Arizona. This unique setting allowed us to create a fresh, aspirational tone for the brand aimed at capturing the pioneering, outdoor spirit the Lumberjack community embodies.
- Project Roles
- Art Director, Designer
- SME Branding
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Direction, Design, Sports, Strategy, Type Design, Vector, Visual Development
- Brand Guidelines, Branded Content, Key Art, Logos, Typography, Visual Designs
- Project Industries
- Education, Sports