City of Detroit
In 2013, the once economic powerhouse that was Detroit filed for bankruptcy, making it the largest municipal bankruptcy filing in U.S. history by debt. We set out to reposition a city that is capable of reclaiming its once glorious place. We set out to identify the smallest definable amount of change that could engage and encourage a social movement in this city. As part of a team of four, I utilized my deep connections within Detroit to help the team find the pulse of the city and to reconnect with the place I left as a teenager. The result was a conceptual model to unify, simplify, and amplify disparate parts that culminated with an hour long presentation on stage in front of an audience.
- Project Roles
- Designer, Producer, Recruiter, Writer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Keynote
- Brand Guidelines, Branded Content, Presentations
- Project Industries