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Audi Cycling Kit

Team Audi wanted to get away from the dark plain designs of the past and make a kit that was loud, proud and fun. The theme “Audi Kids Pajamas” became an experimentation with how simplified I could get before an illustration of the car became unrecognizable from the brand. Grounding the pattern design with designspiration from Keith Haring, the end result won Best Kit Design at the 2016 Best Buddies Challenge: Hearst Castle.

Project Roles
Designer, Illustrator
Adobe Illustrator, Design Pattern Research, Traditional / Hand-drawn
Project Industries
Automotive, Fashion, Non-Profit, Sports
Audi Cycling Kit
Audi Cycling Kit
Audi Cycling Kit