We wanted to make Upslope the official beer of the great outdoors. I made sure we did just that by creative directing a print campaign, and orchestrating the construction of a tap room in the middle of nowhere along with an outdoor event to get people to our remote bar.
- Project Roles
- Copywriter, Creative Director
- Victors & Spoils
- Art Direction, Cat Herding, Conceptual, Copywriting, Creative Direction, Environmental, Experiential, Integrated, Lifestyle, Low Budget, Outdoor, Social
- Advertising, Case Study Videos, Commercials - Video, Events, Photography, Social Media Content, Social Media Copy, Wayfinding
- Project Industries