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JCPenney Holiday

During the holiday season, JCPenney wanted to prove that giving is better than receiving. So, I lead a team through concept to execution to create a film to show that some real-deal holiday spirit still exists, and encouraged folks to join in on the generosity. The film kicked off a greater social effort, where my team and I generated posts throughout the season to encourage people to participate in their own anonymous giving.

Project Roles
Copywriter, Creative Director
Art Direction, Content Management, Copywriting, Creative Direction, Fashion, Film, Integrated, Lifestyle, Reality, Retail, Social
Advertising, Case Study Videos, Short Films, Social Media Content, Social Media Copy, Websites
Project Industries
Fashion, Retail