The Top 50 Companies WNW Creatives Want to Work for in 2020. See who made the cut.
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JCPenney Holiday
During the holiday season, JCPenney wanted to prove that giving is better than receiving. So, I lead a team through concept to execution to create a film to show that some real-deal holiday spirit still exists, and encouraged folks to join in on the generosity. The film kicked off a greater social effort, where my team and I generated posts throughout the season to encourage people to participate in their own anonymous giving.
- Project Roles
- Copywriter, Creative Director
- Company
- JCPenney
- Skills
- Art Direction, Content Management, Copywriting, Creative Direction, Fashion, Film, Integrated, Lifestyle, Reality, Retail, Social
- Media
- Advertising, Case Study Videos, Short Films, Social Media Content, Social Media Copy, Websites
- Project Industries
- Fashion, Retail
