Sherwin-Williams Chip It and Color Travels Campaign
I managed the evolution of the Sherwin-Williams web app 'Chip It' (now a Chrome extension call Color Snap), that allowed users to upload a photo, or click any photo in their browser, to discover the Sherwin-Williams paint colors in their photo. I managed the web app’s technical evolution for two-years, a transition that ultimately saw 'Chip It' move from a web app to a Chrome extension. I also managed the production of the ‘Color Travels’ interactive matching game — a supplement to the wildly popular Sherwin-Williams Color Chips TV spots.
- Project Roles
- Digital, Integrated, Interactive, Maintaining Schedules, Producing, Project Management, Technology
- Advertising, Desktop Apps, Microsites, Products - Digital, Web Apps, Websites
- Project Industries