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Sherwin-Williams Chip It and Color Travels Campaign

I managed the evolution of the Sherwin-Williams web app 'Chip It' (now a Chrome extension call Color Snap), that allowed users to upload a photo, or click any photo in their browser, to discover the Sherwin-Williams paint colors in their photo. I managed the web app’s technical evolution for two-years, a transition that ultimately saw 'Chip It' move from a web app to a Chrome extension. I also managed the production of the ‘Color Travels’ interactive matching game — a supplement to the wildly popular Sherwin-Williams Color Chips TV spots.

Project Roles
Producer
Company
Sherwin-Williams
Skills
Digital, Integrated, Interactive, Maintaining Schedules, Producing, Project Management, Technology
Media
Advertising, Desktop Apps, Microsites, Products - Digital, Web Apps, Websites
Project Industries
Advertising
Sherwin-Williams Chip It and Color Travels Campaign