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Viva.com Launch

Viva.com, now Rent.com, pioneered an alternative to the painstaking plod through the classifieds to find an apartment. To launch the brand, we created a contextual campaign starting by staging an event: A crazy guy, like so many you see on Venice Beach, predicting the end of the classifieds. Next came bar take-overs, wild postings in bathrooms, and traditional media – yes, even small space advertising in the dreaded classifieds.

Project Roles
Copywriter
Company
Robaire and Hogshead
Skills
Conceptual, Copywriting
Media
Advertising, Branded Content, Experimental Films
Project Industries
Real Estate
Viva.com Launch
Viva.com Launch
Viva.com Launch
Viva.com Launch