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The Biggest Small Beer Ever Made

For American Craft Beer Week in 2016, I lead a campaign to give Big Beer a taste of its own merger-loving medicine by showing the impact that craft beer can have when all of its breweries come together. I oversaw the production of an actual beer that was the biggest collaboration in brewing history. Then, I creative directed and helped write posts to promote it with videos and images across the social media accounts of 4400 breweries to make sure American Craft Beer Week became an event to be remembered.

Project Roles
Copywriter, Creative Director
Brewer's Association
Art Direction, Cat Herding, Comedy, Content Management, Copywriting, Creative Direction, Film, Humor, Integrated, Low Budget, Scripting, Social, Strategy
Products - Physical, Social Media Content, Social Media Copy, Viral Films
Project Industries
The Biggest Small Beer Ever Made
The Biggest Small Beer Ever Made