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Hack in Black

On April 6, 2015 Call of Duty Black Ops II players saw something strange in their favorite maps: A poster on the walls of a popular map had been updated to contain a SnapTag. The first salvo in a campaign to reveal Black Ops III. We knew that since these hardcore fans had all played these maps thousands of times, they'd immediately notice the changes. and spread the word. We were right. Within days we had over half a million followers on Snapchat, and were sending out daily videos that obliquely hinted at what the game was about. Result: Biggest reveal ever.

Project Roles
Creative Director
Company
AKQA
Skills
Copywriting, Management of Teams 10-20, Strategy
Media
Experimental Films, Social Media Content
Project Industries
Entertainment