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Okay
Subway "The Yellers"

The General Market spot was about Thanksgiving traditions, to which the Hispanic customer can't fully relate. But they CAN relate to the taste of home cooking, which is how we came up with this family dynamic playing out at the store. I was Creative Director with my co-CD partner Fernando Gomez.

Project Roles
Copywriter, Creative Director
Company
BBDO
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast
Project Industries
Restaurant