Subway "The Yellers"
The General Market spot was about Thanksgiving traditions, to which the Hispanic customer can't fully relate. But they CAN relate to the taste of home cooking, which is how we came up with this family dynamic playing out at the store.
I was Creative Director with my co-CD partner Fernando Gomez.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Commercials - Broadcast
- Project Industries