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- Luis David Creative Director / Copywriter / Art Director
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Rate
Bank of America Rewards Card
This campaign introduced the 1-2-3% cash rewards program to the Hispanic market.
- Project Roles
- Creative Director
- Company
- Bank of America
- Skills
- Conceptual, Copywriting, Creative Direction, Editing, Language: Spanish, Live Action, Location, Strategy
- Media
- Commercials - Broadcast
- Project Industries
- Finance