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Driven By Style
Using projection mapping and a color sensing camera, this experiential event customized the color of a car live based on a person's wardrobe.
Driven By Style was Autotrader's most shared and viewed social content ever, featured in Creativity, The Drum and AgencySpy.
- Project Roles
- Creative Director, Creative Technologist
- Company
- AutoTrader
- Skills
- Digital Tech, Experiential
- Media
- Events, Interactive Installations, Projection Mapping
- Project Industries
- Automotive
